John and Paul Dawson, although sharing the same surname, are not related! Both grew up in the flower business and worked extensively in the industry, then opened a shop together on Lamb’s Conduit Street over a decade ago.

When they first visited the street, John recalls, they found it looking quite run down. But they fell in love with the site and its location between the City and the West End, and snapped up the chance to open a shop in Bloomsbury.

Despite the fact most of their business relies on delivered flowers, Paul appreciates the fact that Lamb’s Conduit Street is pedestrianised - footfall goes up in the summer months as more people are out and about enjoying the area.